Last night saw the success of our ‘How to win in marketing in 2023’, organised in collaboration with our partners at the University of Nottingham. After omicron foiled our plans to host last year’s ‘Future of marketing’ event in person, we were over the moon to have been able to […]
How Companies Can Partner with Nonprofits
In today’s ESG-focused world, there is no taboo about corporations seeking advice and partnership opportunities with nonprofits. Unfortunately, many corporations don’t know where to start. What contact they have had with nonprofits has usually been through their corporate giving or corporate social responsibility programs. Three main opportunities exist for collaboration: […]
Putting the ‘Digital Version of You’ to work
Posted by Adam Franklin Who’s got the better work ethic in your business… ‘You’ (ie. in real life) or the ‘digital version of you’ (ie. online)? I posed this question at the recent AREC conference. If most of your prospecting, marketing and lead generation activity is conducted in “real life” […]
Debra Kavchak-Taylor appointed as the newest Partner at Sklar Wilton & Associates
A Legacy that Lives On: Helping Others Succeed! 37 years ago, Luke Sklar decided he wasn’t cut out for the corporate world and set out to create a different kind of company. A company without pretense or politics – simply focused on bringing the best and brightest minds together to […]
Inbound Leverages Digital Marketing for Manufacturers: 3 Case Studies!
It’s no secret that industrial buyers do plenty of independent research while considering a product or service. In fact, they spend about 27% of their time online compared to 18% offline1. Further, 62% of buyers identify internet searches as a primary research tool.2 The statistics speak to B2B buyers’ preferences […]
Restaurant Delivery: Is it Ethical to Use Uber Eats and DoorDash?
A couple of days ago, the NYT featured a story about the ethics of using delivery services like Uber Eats and DoorDash (See: As Diners Flock to Delivery Apps, Restaurants Fear for Their Future). The basic gist of the story is that these services are predatory, in that they insist […]
5 Examples of Fabulous Email Footers
7 minute read time Campaign Monitor – Apr 21, 2022 When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy, as well as including compelling images. Don’t […]
Navigating the Roads: Understanding Car Insurance in Bangkok
In the vibrant city of Bangkok, where the streets pulse with life and excitement, having car insurance isn’t just a choice it’s a legal requirement. Compulsory motor insurance in Thailand ensures that all vehicles on the road are adequately protected against the uncertainties of everyday driving. Understanding Car Insurance Car […]
Above the Fold vs. Below the Fold: Does it Matter in [2022]
You may have heard or read the term “above the fold” and “below the fold” regarding website design. When you look at your website, it might not be obvious that there is a fold. Believe it or not, your website does have a fold, and being aware of it is […]
When a Shark meets a Dragon
Growth Funding for entrepreneurs If you are looking for funding or finance for your online business the this could be the answer.. This podcast is 17 minutes and might be the your access to growth funds. I had the good fortune to meet Michele Romanow who is […]